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proprietary technology platform

Gamut Launches New Technology Platform with Self-Serve User Interface Streamlining the Local OTT Media Buying Process

New infrastructure better enables advertisers to deliver targeted, local OTT campaigns at national scale Gamut, a Cox Media Group company, continues to innovate in the local OTT advertising space with the launch of a new proprietary technology platform powering Gamut TOTAL, its local OTT video advertising solution. Designed to simplify the local OTT media buying process, the new platform with a self-serve UI uses technology to allow buyers to activate orders with just a few clicks. The new…