Toyota Research Institute Opts for Qualtrics CoreXM
Qualtrics, the leader in customer experience and creator of the experience management category, announced that Toyota Research Institute, Toyota's in-house research company, has selected Qualtrics CoreXM.
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"Every leading brand is charged with turning data-driven decisions into immediate actions," said Scott Fynn, Senior Director of Product Management, Qualtrics. "Measurement on its own is just a tool — businesses are remembered by the actions they take. With CoreXM,…