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Qualtrics’ Product Experience

Qualtrics Adds Powerful Enhancements to Conjoint XM Solution

Self-Service Conjoint Tools Allow Insights Professionals to Predict Customer Preferences and Optimize Product and Packaging Decisions Qualtrics, the leader in experience management, announced broad feature enhancements to its groundbreaking Conjoint XM solution, which empowers companies to identify what features are most important to a customer when buying a product or service. The Qualtrics Conjoint XM solution scientifically identifies preferences that consumers have for different features by automating the testing…