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Qurate Retail Group

QVC Unveils New Brand Identity to Elevate Mobile and Social Shopping

New Visual Expression Reflects QVC's Leadership as a Digital Destination for Inspired Shopping QVC unveiled a new visual identity and logo and a new app for iPhone devices, designed to enrich the immersive, engaging, video-based shopping experiences QVC offers, particularly in the mobile world customers love. "Consumers have embraced QVC as a leading digital destination for product discovery and inspirational shopping, and our new brand identity and video app reflect this reality," said Mary Campbell, Chief…