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Ranking algorithm

What Do Businesses Need to Know When Google Changes Their Algorithm?

How Can a Basic or Non-Existent Knowledge of SEO Hurt Them When This Happens? Google uses over 200 variables in their ranking algorithm plus multiple AI-based systems that help process search results. The main variables will cover 3 main areas of SEO: On-Page SEO (content relevance, quality, and engagement); technical SEO (ensuring your site is free from technical errors that prevent Google from crawling and understanding content); and off-page SEO (the volume, relevance, and quality of backlinks coming from other…