Banner Before Header
Browsing Tag

rap music reality show

iQIYI Launches China’s First Interactive Commercial in “The Rap of China 2019” to Further Reinforce Its Commercial…

iQIYI, an innovative market-leading online entertainment service in China, recently launched China's first "interactive native video advertising" (the "Commercial") in The Rap of China 2019, iQIYI's original youth rap music reality show. This milestone not only reinforces iQIYI's diversified monetization model but also leads China's advertising industry into its interactive era. Native video advertising are commercials embedded in TV programs that feature characters from the show, serving as a complementary content for…