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Ravi Rai

Horizon Media Adopts Nielsen Digital Content Ratings

Agreement Marks Expansion of Agency’s Adoption of Nielsen Total Audience measurement across TV + Digital Content and Advertising Nielsen and Horizon Media announced the deepening of their relationship to include Digital Content Ratings data as part of the agency’s proprietary media planning and activation tool, Cadence. With this agreement, Horizon clients will have access to an independent view of how audiences engage with content across devices and optimize their brand messages to connect with consumers. Horizon’s…