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Thanx Enhances Machine Learning Platform with Personalized Winback to Reduce Churn for Restaurants and Retailers

CRM and Digital Guest Engagement Platform Expands Offerings to Quickly and Accurately Identify At-Risk Customers Thanx, a leading provider of digital guest engagement and retention tools for retailers and restaurants, announced an enhanced offering for intelligently identifying and winning back valued guests with a high risk of churn. Thanx Personalized Winback uses an advanced ensemble-based Machine Learning algorithm to predict the churn likelihood of an individual guest based on nearly 40 data points, including spend…