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Rebecca Wettemann

2019 CRM Technology Value Matrix Highlights Actual Value in AI, Enhancing Usability

Nucleus Research identifies Bpm’online, Microsoft, Oracle, Salesforce and Veeva Systems as CRM leaders Going beyond the marketing hype, customer relationship management (CRM) vendors are investing in making AI practical with prebuilt capabilities and data integration and synchronization investments. At the same time, Leaders in the CRM Technology Value Matrix highlight a renewed focus on usability, driving user interface innovations and embedded intelligence to boost productivity of individual users. RESEARCH: 2019 #CRM…

2019 CRM Technology Value Matrix Highlights Actual Value in AI, Enhancing Usability

Nucleus Research Identifies Bpm’online, Microsoft, Oracle, Salesforce and Veeva Systems as CRM leaders Going beyond the marketing hype, customer relationship management (CRM) vendors are investing in making AI practical with prebuilt capabilities and data integration and synchronization investments. At the same time, Leaders in the CRM Technology Value Matrix highlight a renewed focus on usability, driving user interface innovations and embedded intelligence to boost productivity of individual users. RESEARCH: 2019 #CRM…

Zero Opt-Outs Is the New Holy Grail for Marketing Automation, This Year’s Nucleus Value Matrix Shows

Integration Across Silos Joined with AI and Hyper-Personalization Help Top Vendors Extend Lead This year’s Technology Value Matrix for Marketing Automation highlights increased efforts to minimize marketing campaign opt-outs by using AI-driven targeting, data integration and automation that further personalizes content based on more granular audience preferences. Increased pressure from European general data protection regulation (GDPR) has also further accelerated investment in the development of tools that better…