Content Marketing for Humans and Search Bots
Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships over time. 91% of companies already use content to engage audiences and market products and services. But it’s getting harder for brands to be found by customers online.
Balancing between SEO and customer-focused content can be tricky, 41% of companies see minimal success from their approach to content marketing. Too much focus on SEO may please search bots but will fall flat with…