Browsing Tag

Reinventing Market Research

Luxury Institute And DataLucent: Reinventing Market Research In The Era Of Consumer Data Empowerment

PRNewswire Mar 2, 2021

In 2021, the market research industry will undergo a radical reinvention. Since the 1920s when Daniel Starch started approaching people in the street to ask about their ad recall, a process of "polling" soon advanced by George Gallup,…
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