Browsing Tag

Reputation Network

For Highly Reputable Senders, 91 Percent of Emails Reach Their Intended Audience—Compared to 70 Percent or Less for All Other Senders

New Research From Return Path Shows Sender Reputation and Email Deliverability Are Tightly Linked Email data solutions provider Return Path released its 2019 Sender Score Benchmark. Using comprehensive data from Sender Score and Return Path’s Reputation Network, this annual report provides expert analysis and insights on how reputation impacts inbox placement for commercial email senders. “Sender reputation offers unique insight into the source of each email, making it a key factor in those filtering decisions.” Based…