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Research Now SSI

Research Now SSI Partners with RealityMine; Introduces SamplePlus Meter

Powerful Solution Combines First-Party Data with Unique Technology, Search and Web and App Usage Data Research Now SSI, a global leader in first-party data and data services, announces SamplePlus Meter solution. Through a partnership with RealityMine, SamplePlus Meter combines observed data from online web, app, and search behavior with Research Now SSI's panel data and integrated third-party datasets, as well as its deep library of profile attributes. Bringing together information about actual digital interactions with…

Study Reveals that Company and Third-Party Data Quality is Key to Improving Marketing Effectiveness

Integrating Quality Data Sets Is Critical for Accurate Customer Views and Optimizing Media Mix Research Now SSI, the global leader in digital market research data and data services, has released a report with Econsultancy highlighting survey results which indicate that the need for internal and external data to be of high quality is top-of-mind for marketers.  The report, "Data: The New Oil," explores perceptions and use of integrated data by companies, agencies, technology vendors, and independent marketing…