Browsing Tag

revenue solutions

Publisher Engagement and Revenue Solutions Leader, Insticator, Acquires OKO, a Leading Global Ad Management Platform

Insticator, a global leader in engagement and revenue solutions for publishers, announced the acquisition of ad management solutions provider, OKO, to expand its mission of deepening publishers’ relationships with their audiences. The combined entity will create a unified platform for publishers to achieve their audience and revenue goals, and consolidate their direct user data into one source. In doing so, Insticator will further empower publishers to gain insights into their audiences in order to boost engagement…