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ROAS Optimizer tool

ironSource Launches ROAS Optimizer Tool

The Industry-First Tool Automates Bid Optimization Based off Both In-App Purchase and User-Level Ad Revenue Data Leading mobile monetization and marketing company¬†ironSource¬†announced the launch of its ROAS Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and reactive bidding on a user level. There are three main issues preventing…