Browsing Tag

Roni Anavi-Fass

Fyber Integrates Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla Data to Enable Publishers to Sell High-Demand Audiences at Premium Prices

Rich multi-dimensional audience segmentation improves ad ecosystem efficiency¬† Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom packages made up of their…