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Sales playbooks

Costello Secures $2.1 Million in Funding to Re-Imagine How Sales Orgs Build and Execute Sales Playbooks

The Funding Will Enable Costello to Develop a World-Class Team and Platform That Enables Sales Teams to Build, Execute, and Measure Effectiveness of Sales Playbooks in Real-Time. Costello, a real-time sales playbook platform that helps sales professionals consistently have great conversations with buyers, announced that it has raised $2.1 million in seed funding from strategic investors including Dundee Ventures, Collina Ventures, Irena Goloschokin, and Social Capital. Founded in 2017, Costello is pioneering the way…