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savvy consumers

Mobile Is Key to Boosting Guest Experiences Say Hoteliers

But Many Not Prepared to Deliver Forward-Thinking Mobile Innovations Shows New Survey A whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization's ability to adopt and deliver those mobile experiences. "It's clear that hotels need to provide mobile innovations to meet the requirements of today's savvy consumers, yet some haven't started their mobile journey. Customers want to be…