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Syndigo Acquires eCommerce Optimization Provider SellPoints

Extends Syndigo's Enhanced Content Analytics Capabilities and Retail Network for eCommerce Syndigo, a leading technology-driven product information and syndication company, and a portfolio company of The Jordan Company ("TJC"), today announced the acquisition of SellPoints, an eCommerce optimization platform and a subsidiary of ConversionPoint Technologies. Based in Emeryville, California, SellPoints delivers engaging Enhanced Content capabilities and powerful conversion analytics that help drive online sales for their…

Salsify’s New Partnership with SellPoints Expands Enhanced Content Capabilities

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, has entered a new strategic partnership with SellPoints, a ConversionPoint Technologies company. Brands using Salsify can now leverage SellPoints technology to further enrich their retail product pages and syndicate enhanced content to an extensive group of key retailers. Also referred to as A+ content or rich media, enhanced content on retailer sites goes beyond the traditional static text and images found on standard…