Browsing Tag

SLTV

New Revelation on Customized Mobile Websites and their Impact on Push Notification Campaigns

Study Defines New Metric, Subscriber Lifetime Value, as Key to Increasing the Impact of Push Notification Strategies Marfeel, an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, announced the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate…