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Field Agent Acquires Leading Retail Media Company SMACK

Purchase Expands Field Agent's Retail Auditing and Insights Capabilities with Everyday Influencer Products Field Agent, the industry leader in crowdsourced data for the retail and consumer goods industries, announced the acquisition of retail media firm SMACK along with its online properties and marketing products. The purchase affords Field Agent new opportunities to leverage its ever-growing mobile panel of over 1.4 million US-based shoppers and to provide companies entirely new, shopper-driven methods for generating…