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Smart People

Combatting Ad Fraud Requires Smart People, Not Just Smart Tech

Ad fraud is a plague on the industry, with some estimating that as much as 30% of advertising goes unseen by consumers or roughly 21,000 trillion ads. This year alone, fraudulent advertising is expected to cost businesses $23 billion, money that’s essentially wasted on bots and fraudsters. Unfortunately, fraud has become such a pervasive problem that many marketers just chalk it up to the cost of doing business. They even plan for it in their budgets, opting to take the lower-cost buy, knowing that nearly 20% of it could be…