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Outbrain’s New Mobile App Install Advertising Experience Drives 90% Lift in Conversions

Outbrain, the world’s leading discovery and native advertising platform for the open web, announced the launch of a new ad product helping app marketers to tap into the full potential of the open web cost-effectively. Performance at scale has long been a challenge for marketers looking for alternatives to the walled gardens, particularly given the potential audience and premium environments of the open web. Since its Beta launch in June, Outbrain’s App Install Smartad has been shown to drive higher conversion at a lower…