Browsing Tag

social media advertisers

Baby Boomers are Being Ignored and Not Just by Their Kids

We get it: Millennials are a shiny object to social media advertisers. With younger folks’ dedication to keeping their Snap streak alive (and the intrigue of advertisers to what makes this generation tick), 18- to 34-year-olds are an obvious choice. But while millennials shouldn’t be ignored, older generations aren’t getting the attention they deserve — and brands are missing revenue because of it. YouTube is particularly popular with millennials, who tune into it more than any cable news network. Further, 39 percent of…