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Social Trust Index

New Social Trust Index Measures Automotive Brand Trust in a #Fakenews Era

Converseon, a leading consumer intelligence technology and consulting firm that leverages human-centered machine learning to generate insights from unstructured social data released the Social Trust Index ("SoTI") for the automotive industry at the New York Automotive show. The index is the first to measure and rank expressed trust and distrust towards specific automotive brands in social media using advanced, accurate machine learning technology. The analysis, which ranked 18 brands on social data over the 18. Months…