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social TV promotion

Star Power: Social Content Ratings Expands Social TV Talent Coverage

With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry's First Syndicated Solution for Measuring Talent's Impact Nielsen, the industry's one source of media truth, announced that its Social Content Ratings (SCR) solution now comprehensively measures talent's promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, following Instagram's enablement of Creator Account measurement via its Graph API, makes Nielsen's SCR the only solution in…