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Sovrn

TechBytes with Keith Pieper, VP of Product Operations at Sovrn

Tell us about your role and journey into Advertising technology My first role in Ad technology was with AdNet who built websites in Omaha, Nebraska. While there, I helped the company move from building websites to administering online display media for Ameritrade, also headquartered in Omaha. From there, I moved to Colorado to join an ad serving startup called MatchLogic. It’s been a fun and interesting road since that eventually led me to Sovrn today. What are your thoughts on the CCPA? How can the industry prepare…

TechBytes with Keith Pieper, VP of Product Operations at Sovrn

Could you tell us about your role and journey into Advertising technology? My first role in Ad technology was with AdNet who built websites in Omaha, Nebraska. While there, I helped the company move from building websites to administering online display media for Ameritrade, also headquartered in Omaha. From there, I moved to Colorado to join an ad serving startup called MatchLogic. It’s been a fun and interesting road since that eventually led me to Sovrn today. What are your thoughts on the CCPA? How can the industry…

TechBytes with Jeff Meglio, VP of Agency Partnerships at Sovrn

Have you been to DMEXCO before? This was my 4th consecutive year attending the conference and it’s definitely changed over that period. As the industry is evolving, there was plenty to discuss and many of the conversations that took place were aimed at sourcing solutions to the obstacles companies will soon be facing. DMEXCO is always a great reminder that the ad tech space is a global community innovating together. How was DMEXCO 2019 different from all its previous editions? The crowd was certainly thinner, so the…

TechBytes with Matt Harada, GM Data, Sovrn Holdings

Matt Harada GM Data, Sovrn  AI is a potent tool to combat the Fake News menace. Publishers are looking for Marketing Technologies that can solve this challenge. The recent Sovrn-Factmata partnership is seen as a credible technology integration to develop an advanced machine learning platform that can tackle fake-news. Matt Harada, GM Data, Sovrn reveals the fascinating aspects of their partnership with Factmata, using AI to combat Fake News and the growing role of Audience Data and CDPs.Tell us about your role at Sovrn…

The Ad Exchange’s Place in a First-Price World

Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was built. Once the first domino fell, and AppNexus, Rubicon, and Index Exchange began pushing auctions to the first price, it became a market imperative for all SSPs to follow suit in order to sustain a competitive landscape. In accordance with this market shift, Sovrn is also ramping up support for the first-price model and expects most of its auctions to be first-price by…

Interview with Andy Evans, CMO, Sovrn

"Many of the publishers in the market are leaning heavily into video content production in 2018, so I hope that this new influx of content will help to provide more high-quality inventory for the buyer."Tell us about your role and how you got here. What inspired you to be part of a digital adtech company? I was weaned on marketing as a child by my father who was a marketing manager and was given my first computer in 1981 for Christmas, which my mother tells me was the first toy I ever had that I didn’t take apart. Having…

DMEXCO 2017 Roundup for Marketers: Marc Pritchard, Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and Conference (DMEXCO) exposed the shifting sands in the martech, adtech, AI sectors and the digital economy. With over 40,000 visitors and nearly 1200 exhibitors at the event, DMEXCO 2017 revealed the visible trends and the underlying forces that would redefine the way marketers and advertisers see…