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The Top 4 Email Deliverability Fallacies Exposed

Often burning the candle at both ends, marketers are responsible for a lot. ¬†Certainly email isn't the only thing used in their marketing toolkit, so it makes sense they would grab a pick and chisel away at the success of their email by relying on old assumptions about effective email practices. The issue is a significant number of those assumptions are fallacies, and they can genuinely affect the success of an email campaign in various ways, from fundamentally poor deliverability to major issues like blacklisting. I…