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State of Digital

GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018

E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new report, "State of Digital," offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series of publications by GroupM prognosticating media marketplace futures the world over, the new report focuses on the impact of technology and digital capabilities on consumers and advertisers. GroupM tabulated consumers' time spent with each media format, globally, and…