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Stephanie Kidder

GDPR Compliance Isn’t the End of the World for Your B2B Marketing

Probably no IT-related deadline since Y2K has loomed as large as the impending implementation of the GDPR, the relatively benign-sounding acronym for the European Union’s General Data Protection Regulation. Some, but likely not many, marketers have had their countdown clocks set to May 25, 2018 for a few years now (indeed some estimates say as few as 15% of all marketing organizations are adequately prepared). Everyone needs to understand it and adapt accordingly and ignorance of the law excuses no one. A very quick…