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‘tactile marketing automation

PFL Names Erin Ortega Vice President of Finance

Former Deloitte&Touche CPA joins PFL's executive leadership team to support company's rapid growth PFL, the pioneer and leader in Tactile Marketing Automation, announced the promotion of Erin Ortega to Vice President of Finance. Ortega, who joined PFL in 2007, has been instrumental in supporting the company's growth as leading brands around the world turn to PFL's Tactile Marketing Automation to increase the overall effectiveness of their marketing investments. Ortega most recently served as PFL's Controller, and…

New PFL Survey Finds Direct Mail Boosts Multichannel Campaign Success – But Not All Marketers Are Taking Advantage

8 in 10 Marketers Report Good or Very Good ROI with Integrated, Personalized Direct Mail, but Only Slightly More Than Half Are Using Physical Mail Regularly PFL, a leading martech company that is pioneering the 'tactile marketing automation' category, today released its 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age. The study, conducted by PFL and Demand Metric, found that adding direct mail to multichannel campaigns is a catalyst for better response rates and higher ROI, yet not all…