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television analytics

PlaceIQ and FourthWall Media Partner to Connect TV Advertising with In-Store Visits

Two leading data innovators merge TV viewership and location intelligence to help marketers understand TV attribution and drive customer engagement FourthWall Media, a leader in television analytics, and PlaceIQ, the company building a new model of consumer behavior with aggregated location data, announced the launch of a unique partnership to help advertisers and brands see, measure, and improve the effectiveness of their TV advertising on in-store visitations. Powered by FourthWall's Reveal analytics platform, the…