The B2B Salesman Isn’t Dead: Only 30 Percent Of Business Buyers Prefer To Conduct Research On Their Own
Showpad’s “The New B2B Buyer Experience” Study Finds That a Skilled Salesperson Armed with Engaging, Interactive Content Experiences Is Best Positioned to Succeed in Increasingly Digital B2B Buyer Journeys
The world of B2B sales has evolved. The average path to purchase is increasing in length, buyers are more informed than ever, and more stakeholders are involved in every purchase. However, according to the New B2B Buyer Experience report by Showpad, the leading sales enablement platform for modern sellers, this evolution…