thinknowresearch

You’ve seen the data. The demographics show more dots on the map and purchasing power is tipping the scale. Your company, however, is still struggling to get a real multicultural marketing strategy off the ground. But, you’re not alone. Out of the 88 billion dollars spent in digital advertising this past year, less than 10%  went to the largest minority group in the U.S., Hispanics, who make up almost 20% of the population. Given the fact that by the year 2045 the U.S. will be a minority-majority nation, marketers are…