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First-Party Data is Still the Right Bet
Advertising Trends

First-Party Data is Still the Right Bet

Valerio Poce -
0
Navigating the Future of B2B Tech Marketing: Enhancing Data Quality and Processes
B2B Data

Navigating the Future of B2B Tech Marketing: Enhancing Data Quality and Processes

Marc Sabatini -
0
The Role Of Zero-Party Data in the Future of Identity-based Marketing
AI/ML

The Role Of Zero-Party Data in the Future of Identity-based Marketing

Will Oatley -
0
How E-commerce is Evolving in a Post-Third-Party Cookie World
AI/ML

How E-commerce is Evolving in a Post-Third-Party Cookie World

Colin Bodell -
0
Navigating the Signal Loss Challenge: A New Data Collaboration Era
AI/ML

Navigating the Signal Loss Challenge: A New Data Collaboration Era

Tami Harrigan -
0
How Marketers Can Move Forward With Or Without Third-Party Cookies
Content

How Marketers Can Move Forward With Or Without Third-Party Cookies

Elliott Clayton -
0
The Pros and Cons of Cohort Measurement
AI/ML

The Pros and Cons of Cohort Measurement

Chris Comstock -
0
How AI is Transforming Ad Creatives Today
AI/ML

How AI is Transforming Ad Creatives Today

IanL Liddicoat -
0
What Google’s Cookie Decision Means for Marketers and Advertisers
Content

What Google’s Cookie Decision Means for Marketers and Advertisers

MTS Guest Author -
0
First-party Data Strategies Are Here To Stay, Despite The Google Gaffe
Customer Data Platforms

First-party Data Strategies Are Here To Stay, Despite The Google Gaffe

Ted Sfikas -
0
Server-side tags are more critical — and simple — than ever
Customer Experience Management

Server-side tags are more critical — and simple — than ever

Greg Brunk -
0
The Top 10 Reasons CDP Projects Fail and How to Overcome Them   
AI/ML

The Top 10 Reasons CDP Projects Fail and How to Overcome Them   

Bill Bruno -
0
Navigating the Shift to Privacy-Forward Advertising
Customer Experience Management

Navigating the Shift to Privacy-Forward Advertising

Rob Myers -
0
Triplelift Unveils Triplelift Audiences, a Cross-Site Targeting Solution Without the Reach Limits and Data Costs of Id-Based Alternatives
Native & Programmatic Advertising

Triplelift Unveils Triplelift Audiences, a Cross-Site Targeting Solution Without the Reach Limits and Data Costs of Id-Based Alternatives

PRNewswire -
0
Adapting Ad Attribution for A Cookieless World
AI/ML

Adapting Ad Attribution for A Cookieless World

Michele Morelli -
0
MarTech Interview with Matt Hertig, CEO at ChannelMix
AI/ML

MarTech Interview with Matt Hertig, CEO at ChannelMix

Paroma Sen -
0
LiveIntent-Announces-Support-for-Prebid’s-SharedID-To-Help-Publishers-and-Advertisers-Thrive-in-a-First-Party-Future
Email Marketing

LiveIntent Announces Support for Prebid’s SharedID To Help Publishers and Advertisers Thrive in a First-Party Future

MTS Staff Writer -
0
Navigating the Commerce Advertising Landscape: Insights for 2024
AI/ML

Navigating the Commerce Advertising Landscape: Insights for 2024

Felix Witte -
0
4 QR Code Trends Transforming Marketing in 2024
AI/ML

4 QR Code Trends Transforming Marketing in 2024

Sharat Potharaju -
0
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