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Tim Howes

Digital Transformation: Move Fast, Get Technology Out of Your Way

Your CMS should empower your content team to work without learning new processes or involving IT Enough was enough. Rubbermaid Commercial Products’ (RCP) Marketing team was done fighting its Content Management System (CMS) in their attempts to add, manage and distribute thousands of SKUs across hundreds of distribution partners, each with different requirements. The daily battle managing its CMS and product data – critical to sustaining business growth – meant products were not coming to market as quickly as needed,…