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Trageted Accounts

EverString and Terminus Integrate to Help Sales and Marketing Teams Easily Execute Account-Based Marketing Programs

EverString, the leading marketing and sales intelligence software company, and¬†Terminus, the leader of the account-based marketing movement, announced a fully functional integration of their platforms. The integration allows B2B marketers to identify and segment target accounts within EverString and then engage those accounts by adding them to an account-based advertising campaign on the Terminus ABM platform. Marketers can measure account engagement using Terminus' account-based web analytics. The…