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Turnkey Intelligence

Lyndon Campbell Joins MarketCast as New Head of Sports, Live Events and Brands

MarketCast announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of Sports, Live Events, and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities, and growth initiatives for sports, lifestyle brand, and live events clients, including Turnkey Intelligence, the sports fan research firm acquired by MarketCast in 2018 and rebranded earlier this year. Campbell will report to CEO, John…

Fizziology and Turnkey Intelligence Debut Sponsor Breakthrough Offering

Audience Insights and Sports Research Firms Partner to Provide Team and Brand Clients Data-Driven Insights on Sponsorship Effectiveness and Fan Experience Fizziology, a social media research and analytics firm, announces its Sponsor Breakthrough offering in partnership with fellow MarketCast Group company Turnkey Intelligence, a preeminent sports research and advisory firm. The Sponsor Breakthrough offering, which analyzes both historical sponsorship research metrics and social media conversation, allows brands to measure…