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TV Ad Buying Platform

Comcast Spotlight Launches TV Ad Planner, a Self-Service TV Ad Buying Platform

Easy-To-Use Interface Allows Advertisers to Purchase TV in a Similar Manner to Buying Digital Media Affordable, One-Stop Solutions Open up TV Advertising to a New Set of Local Advertisers and Small Businesses Comcast Spotlight, the advertising sales division of Comcast Cable, announced the launch of Comcast Spotlight TV Ad Planner, a self-service buying option. This alternative to traditional TV ad buying allows small business owners and local advertisers the independence to plan, design and manage advertising campaigns…