Browsing Tag

TV as a Platform

Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand Inventory

Effort To Help Television Ecosystem Unlock Additional Impressions And Value Across OTT And STB VOD Inventory Nielsen and FreeWheel, a Comcast Company, announced plans to expand measurement to over-the-top and set-top box video on demand inventory. This effort will enhance the value of the television ecosystem through additional data-enabled, targetable premium digital video platforms for programmers, MVPDs, agencies and advertisers to effectively reach consumers. This announcement comes six months after Nielsen announced…