How Technology Could Help Sports Survive the Pandemic
The COVID-19 pandemic is revolutionizing business, and some industries have been more prepared for the changes than others —the sports world falls in the latter camp. The sports industry has been mind-blowingly lucrative for decades, with teams earning big bucks from ticket sales, broadcast partnerships, and licensing deals. These three revenue streams have only grown with technology’s rapidly changing evolutions. From 2011 to 2018, the global sports industry valuation grew 45%, to a whopping $471 billion in 2018, according…