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TV watching behavior

iQIYI Launches “AI Seniors Mode” on QIYIGUO TV, Further Improving Care for Elderly Users

iQIYI, Inc., an innovative market-leading online entertainment service in China, jointly with Galaxy Internet TV, recently unveiled the "AI Seniors Mode" (the "Mode") on the company's smart TV application QIYIGUO TV. Based on users' growing demands, iQIYI conducted researches on users' TV watching behavior, preferences and interests of elderly users and developed smart features to improve the overall experience for elders. The Mode enhanced the usability of the user interface…