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Dismantling the Digital Fortress: E-Commerce Design Must Start with Humans, Not Tech and Templates

The old way of online retail is obsolete. A bold statement, but it’s true. Yet these are the very platforms many Digital Marketing agencies are spending so much time and energy building, that have been putting bread and butter on our clients’ tables, and that everyone thought would reconnect brands with their audiences and help them grow. Turns out, those platforms are not the key when heading into a digitally oriented future. We need to change our mindset, the way we envision and build e-commerce. It sounds harsh, but…