Unacast

Unacast joins Tech5’s network of top technology companies across Europe Unacast is proud to announce its inclusion as one of Adyen and The Next Web’s top scale-ups as part of Tech5 2020. About the competition: Tech5 is the leading showcase for Europe’s fastest growing scale-ups, giving them the opportunity to join a network of the best companies, investors, and experts from across the continent. Marketing Technology News: Firefly Expands to Miami to Supercharge Super Bowl Advertising Unacast is an industry-leading…

Unacast’s partnership with Mapidea will allow a wider group of big name brands to utilize location data Unacast, an award-winning geospatial data and strategic insights company, is pleased to announce a new partnership with Mapidea, an industry-leading location analytics firm. This partnership will allow both companies to secure a foothold into the larger international retail market, serving as a bridge to the data packages that are currently part of Unacast’s flagship product, The Real World Graph. Mapidea has clients in…

Adding Unacast's Real World Graph Will Enable Mutual Customers to Derive Unique Insights to Support Real Estate Decisions Cherre, the NYC-based real estate data and analytics platform, announced a new data partnership with Unacast, an industry leading location data and strategic insights company. In this partnership, Cherre will integrate Unacast's Real World Graph® into its platform, enabling mutual customers to seamlessly connect geospatial data. The Real World Graph® is an interconnected system of data sets that…

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…

Company Doubles Global Scale, Opening the Door For New Uses of Accurate Location Insights Unacast, the leading transparent and contextualized location data platform, announced that it has hit historic new growth metrics, reaching more than 50 million daily average users across 40 countries. Unacast has more than doubled in size over the past three months as it has grown into a truly global location data platform, leading the world in data quality and quantity. The massive reach, coupled with Unacast’s focus on data…

Translating Raw Pings Into Meaningful Stream of Events Provides Insight into 100 Million More Daily Visit Events Unacast, the leading transparent and contextualized location data platform, announced new products and features that offer marketers, researchers, and other location-focused businesses access to increased scale and unprecedented transparency into device behavior while maintaining high quality, thanks to major advancements to its location data algorithm. The new product, Uncontextualized Visits, translates raw…

Unacast, the leading transparent and contextualized location data platform, announced a new initiative designed to help location data buyers better understand the attributes and insights of a location data set. The Clear View Data Pledge is a promise by Unacast that its data is accurately described, aggregated from trusted sources, free of the issues plaguing the location data space, and that the company will continually improve and update vetting processes to maintain these standards. These persistent problems include…

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading transparent location data platform, announced a new client utilizing its location data - adsquare, the mobile-first data exchange bringing together data buyers and sellers in a transparent and secure environment. Unacast’s data will power adsquare’s measurement, insights and targeting solutions both in the US and the EU with explicit consent data. “The effectiveness of…

Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was the Only Way to Measure Cross-Channel Media Is TV advertising industry truly entitled? We keep hearing that TV advertising is not up to the mark in delivering results proportional to the media budget. A part of the problem lies in the gaps in TV performance analytics. The latest partnership between TVadSync and Unacast changes this dynamic, combining cutting-edge cross-screen media and…

Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has partnered with Unacast. Unacast is the leading transparent location data platform, to finally give brands a clear picture of how combined TV and digital media campaigns influence their customers’ real-world actions. Unacast is the leading transparent, contextualized location data platform. Unacast empowers the next generation of data-driven…

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…

If a Tool Is Limited by the Availability of Low-Quality Data, It Just Won't Be of  Value. As the Data Market Becomes More Crowded, It's Also Important to Focus on Transparency, says Unacast CEO  Thomas Walle When a Location Data platform raises significant funding from leading investors in the industry, it ought to make waves. Unacast, the makers of Real Time Graph, scooped $17.5 million. Clear with their plans for the future and ambitious in taking their product road-map to new territories, the Thomas Walle-led company…

According to Business Insider, $4.6 trillion worth of merchandise was abandoned in carts in 2016 alone. This has led to an uptick in the number of retailers who send shopping cart abandonment messages, as well as a renewed concentration on using those items left unpurchased to retarget customers, creating another consumer touchpoint. But, while it’s all well and good to use digital data to capture revenue that might have been otherwise lost, what about all of those real-life shopping carts that have been left to languish in…

New hires to the Data Partnerships team include Ariyo Noibi and John Patrick Smith  Unacast, the world’s leading platform of location and proximity data and the creators of the Real World Grap, announced the addition of two new positions to help strengthen the company’s data partnerships team and focus on brands direct and Fortune 500 brands. The new hires include Ariyo Noibi and John Patrick Smith to the Data Partnerships team. Noibi comes from PlaceIQ and Smith from Cuebiq—both prominent companies in the location and…