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      • MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
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        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
    • Tech Bytes
      • TechBytes with Pedro Arellano, VP of Product Marketing at Looker
        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Best PPC Strategies for Your Ecommerce Website
        Best PPC Strategies for Your E-commerce Website
      • Can Positive Charity Ads Have More Impact?
        Can Positive Charity Ads Have More Impact?
      • Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
        Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
      • Thinking Back and Looking Ahead at the Programmatic Ecosystem—Brand Safety is No Longer a Pipe Dream
        Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream
      • How to Use Data to Drive Customer Propensity
        How to Use Data to Drive Customer Propensity
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Unacast

Unacast Exceeds 50 Million Daily Average Users Across Six Continents, Leading Global Location Data Market in Quality and Quantity
Audience Data

Unacast Exceeds 50 Million Daily Average Users Across Six Continents, Leading Global Location Data Market in Quality and Quantity

Company Doubles Global Scale, Opening the Door For New Uses of Accurate Location Insights Unacast, the leading transparent and contextualized …

MTS Staff WriterNovember 5, 2018, 9:36 pmNovember 5, 2018 0 961
Unacast Announces New Technology Breakthrough, Bringing Massive Scale to Contextual Location Data Products
Analytics

Unacast Announces New Technology Breakthrough, Bringing Massive Scale to Contextual Location Data Products

Translating Raw Pings Into Meaningful Stream of Events Provides Insight into 100 Million More Daily Visit Events Unacast, the leading …

PRNewswireOctober 12, 2018, 5:43 pmOctober 12, 2018 0 545
unacast
Analytics

Unacast Launches “Clear View Data Pledge,” Unlocking the Black Box Surrounding Location Data

Unacast, the leading transparent and contextualized location data platform, announced a new initiative designed to help location data buyers better …

MTS Staff WriterSeptember 15, 2018, 4:30 pmSeptember 17, 2018 1 1026
adsquare Implements Unacast’s Transparent Location Data to Build Cutting-edge Mobile Marketing Measurement, Insights and Targeting Solutions with Unprecedented Clarity
Audience Data, Mobile Marketing

adsquare Implements Unacast’s Transparent Location Data to Build Cutting-Edge Mobile Marketing Measurement, Insights and Targeting Solutions with Unprecedented Clarity

Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading …

MTS Staff WriterJuly 25, 2018, 2:39 pmAugust 27, 2018 0 1308
Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution
Audience Data, Native & Programmatic Advertising, Staff Writers

Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution

Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was …

Sudipto GhoshJuly 19, 2018, 8:30 pmJuly 19, 2018 1 2615
TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-platform Retargeting Drives Customers to Stores
Audience Data, Marketing Attribution, Staff Writers

TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores

Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform …

Sudipto GhoshJuly 9, 2018, 6:45 pmJuly 9, 2018 1 1852
Eric Porres
Interviews

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new …
Sudipto GhoshMarch 19, 2018, 5:10 pmMarch 19, 2018 0 3257
How is Location Data Landscape Shaping Up in 2018?
Analytics, Data Management Platforms, Staff Writers

How is The Location Data Landscape Shaping Up in 2018?

If a Tool Is Limited by the Availability of Low-Quality Data, It Just Won’t Be of  Value. As the Data …

Sudipto GhoshFebruary 13, 2018, 11:15 pmFebruary 13, 2018 1 2437
Abandoned shopping cart
Guest Authors

The Real-World Abandoned Shopping Cart 

According to Business Insider, $4.6 trillion worth of merchandise was abandoned in carts in 2016 alone. This has led to an uptick …

Thomas WalleNovember 3, 2017, 5:30 pmJuly 26, 2019 0 1567
unacast
Audience Data, Customer Identity Management

Unacast Continues to Attract Top Location & Proximity Data Industry Executives

New hires to the Data Partnerships team include Ariyo Noibi and John Patrick Smith  Unacast, the world’s leading platform of …

MTS Staff WriterOctober 23, 2017, 10:00 pmOctober 23, 2017 0 1263

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