Company Doubles Global Scale, Opening the Door For New Uses of Accurate Location Insights Unacast, the leading transparent and contextualized …
Unacast Announces New Technology Breakthrough, Bringing Massive Scale to Contextual Location Data Products
Translating Raw Pings Into Meaningful Stream of Events Provides Insight into 100 Million More Daily Visit Events Unacast, the leading …
Unacast Launches “Clear View Data Pledge,” Unlocking the Black Box Surrounding Location Data
Unacast, the leading transparent and contextualized location data platform, announced a new initiative designed to help location data buyers better …
adsquare Implements Unacast’s Transparent Location Data to Build Cutting-Edge Mobile Marketing Measurement, Insights and Targeting Solutions with Unprecedented Clarity
Movement Data, Based on Real-World Consumer Behavior, Leads to Accurate Footfall Traffic Analysis and Powerful Audience Segmentation Unacast, the leading …
Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution
Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was …
TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores
Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform …
Interview with Eric Porres, CMO, SundaySky
"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new …
How is The Location Data Landscape Shaping Up in 2018?
If a Tool Is Limited by the Availability of Low-Quality Data, It Just Won’t Be of Value. As the Data …
The Real-World Abandoned Shopping Cart
According to Business Insider, $4.6 trillion worth of merchandise was abandoned in carts in 2016 alone. This has led to an uptick …
Unacast Continues to Attract Top Location & Proximity Data Industry Executives
New hires to the Data Partnerships team include Ariyo Noibi and John Patrick Smith Unacast, the world’s leading platform of …