Browsing Tag

Value-Driven Marketing

2019 iQIYI iJOY Conference: Promoting Brand Growth through Content and Value-Driven Marketing

In 2020, iQIYI will invest over RMB 20 billion in over 200 new releases across diversified genres iQIYI, Inc., an innovative market-leading online entertainment service in China, held its annual iJOY Conference (the "Conference") in Shanghai on October 15th. Under the theme of "New Trends New Growth", the Conference served as a platform for iQIYI to announce its content and marketing strategy for 2020 and discuss the future prospects of China's entertainment industry with brand advertisers and iQIYI partners. On…