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Brand Safety Requires Effective Identification Measures

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID®, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, "Identification: It's as Easy as ABC"…