Premium Owners with Branded Audio Have Higher Vehicle Satisfaction, J.D. Power Finds
Branded audio is positively impacting owner satisfaction with in-car multimedia technology, as well as the vehicle, according to the J.D. Power 2019 Multimedia Quality and Satisfaction Study,SM. The overall number of reported problems with audio, communication, entertainment and navigation (ACEN) technologies has also decreased for a fourth consecutive year.
"Although there's a premium cost associated with opting for branded audio systems, we're finding that the cost is worth the high level of value that it brings to both…