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VERSO Brand Insights

ZS Introduces the AI-Based VERSO Product Family to Enable Intelligent Commercial Execution

As pharma's customer base grows increasingly diverse and omnichannel customer engagement becomes a necessity, pharma's traditional commercial execution approach can't keep up. To improve the customer experience, pharma companies have to start by changing the experience within the commercial organization—arming teams with the data-driven, actionable, customer-level recommendations they need to succeed. That's why global professional services and technology firm ZS has launched VERSO, an AI-based product family designed for…