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Voice Branding

Voice Assistants Land Brands in Uncharted Creative Territory

Branding on audio assistants is in its infancy, but brands should prepare for a new audio-focused world Voice assistants and smart speakers have become the latest consumer-electronic devices to transform the marketing industry. The number of speakers and assistants in the U.S. is now more than 180 million, and voice-driven informational searches and interactions have become interwoven in many consumers daily lives. With the rise of VUI, marketers are faced with vital questions. Does our branding transcend into audio? If…