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Voice-Enabled Shopping

Is Voice-Enabled Shopping Retail’s Missing Link?

This past holiday season, voice-activated shopping was among the various options consumers had available to make their purchases. Technologies such as Amazon Alexa and Google Assistant offered consumers the ability to make and execute fast and convenient purchase decisions. They promised to be a shopping nirvana for everyone from the most die-hard shopaholic to the casual shopper looking to avoid holiday traffic. Retailers are right to be optimistic about the power of voice. According to a Walker Sands’ report, 50% of…